About Us Our people Our Committee Lucy Jones Founder and President Neuroblastoma Australia Lucy Jones is the mother of Sienna and Jamie Hoffmann. Lucy is focused on driving change in survival rates through more research, having tragically lost her daughter Sienna to the illness in 2010. When Sienna was first diagnosed, Lucy started fundraising with her friends, and this small group called 'Sienna Hoffmann and friends' raised over $725 000 for the Children’s Cancer Institute Australia. Lucy organised a number of Sienna Frangipani Gala Dinners as well as other events and founded the Neuroblastoma Run2Cure with friends and volunteers. Before running the charity Lucy worked in retail as a senior commercial buyer for a large Department Store Group in the UK for 12 years.