Australians have been able to fundraise on Facebook for a while, however, Instagram hasn't offered the same capability...until now.  

Instagram has recently introduced a new feature that allows you to fundraise for great causes, like Neuroblastoma Australia, directly on the platform. 

It's very user-friendly and starting a fundraiser only takes a few minutes.  You can generate a fundraiser for any occasion, large or small. Some examples might be:

  • A birthday fundraiser where friends and family make a charitable donation instead of a gift
  • Fundraising for a special challenge or activity, e.g. a local marathon or triathlon
  • A special occasion fundraiser, such as a community picnic or BBQ

Getting Started 

Instagram makes it super easy to set-up your fundraiser.  Here's a step-by-step guide to getting started:

Step 1: Update Your App

Ensure you have the latest version of the Instagram app installed on your device. New features are often introduced with updates, so keeping your app current is the first step.

Step 2: Navigate to Your Profile

Open the Instagram app and go to your profile by tapping on your profile picture in the bottom right corner.

Step 3: Tap on the three lines

Located in the top right of the screen 

Step 4: Click on Settings & Privacy*

*Depending on your set-up, you may go straight to a Settings & Activity page - scroll down from the top of this page to get to the 'fundraisers' link. 

Step 5: Scroll down to the Fundraisers link

Link is denoted by the 'heart' icon

Step 6: Click on the 'Create a Fundraiser' link

Step 7: Choose a Cause

Instagram provides a list of supported nonprofits. Select the cause you're passionate about, or search for a specific organisation you'd like to support.

Step 6: Set a Fundraising Goal

Specify the amount you aim to raise. A transparent and achievable goal can motivate your supporters to contribute.

Step 7: Personalise Your Fundraiser

Craft a compelling and personal message explaining why this cause matters to you. 

Step 8: Share Your Fundraiser

Once your fundraiser is set up, share it on your Instagram feed, stories, and even through direct messages. Use relevant hashtags to broaden your reach.